Senses Concept
The concept revolves around giving the exhibition audience a different perspective on the exhibition space. We are looking to stimulate each of the 5 senses separately, having each sens dedicated to a specific part of the school. We as humans gain our understanding of the world through our senses. They are the link to our memory, expose our emotions, our past and present. With this in mind this concept could prove to offer something different and create a memorable experience, leaving a lasting impression on the audience.I started looking at different senses and what they could offer, also researching some random exhibition pieces or installations that could help me in building my concept.
General
Logo
Sight
Smell
Sound
Taste
Touch
Logo
I started out by trying to create a logo, the first one was a little too complicated in my opinion and it had a hidden meaning. The brain is what controls all the senses so i tried to create a brain logo and implement the senses in the lines that create the brain. Specifically where the brain controls which place.
I then decided to start again focusing on a more modern logo style. I created the one as follows :
This still incorporates all the physical elements of our senses but remains clean and understandable.
I created some branding assets to convey the thought brand style, the main branding would focus mainly on black and white assets - the sub categories would have different colours but when we are displaying content to the brand in general we would stick to black and white.
Full Concept Board Below:
I started out by trying to create a logo, the first one was a little too complicated in my opinion and it had a hidden meaning. The brain is what controls all the senses so i tried to create a brain logo and implement the senses in the lines that create the brain. Specifically where the brain controls which place.
I then decided to start again focusing on a more modern logo style. I created the one as follows :
This still incorporates all the physical elements of our senses but remains clean and understandable.
I created some branding assets to convey the thought brand style, the main branding would focus mainly on black and white assets - the sub categories would have different colours but when we are displaying content to the brand in general we would stick to black and white.
Full Concept Board Below:
